Services:

TechAsia Business Development (TBD) is designed to take the "To-Be-Determined" aspect out of your Business Strategy and its Revenue Kick-start Program (RKP™), will drive and accelerate your early revenues

Value Added Services:

Early Adopters & Strategic Partners: MORE>>

  • Tier 1 OEM/ODM Partners (Early Adopters, Reference-able Design Wins, Evaluation Partners)
  • Strategic Partnerships (Development Agreements, Funding)

Revenue Kick-start Program (RKP™) - OEM, ODM and Channels: MORE>>                    

  • Sales & Technical Presentations
  • In-Country Sales and Technical Support
  • In-Country Sales and FAE (Field Application Engineer) Recruitment
  • Channel Evaluation and Development (Distribution, Integrators, Independent Representatives)

Market Assessment and Product Success Criteria: MORE>>

  • Market Segment TAM and SAM (Total Available Market, Share of Available Market)
  • Competitive Product and Company Studies
  • MRD (Marketing Requirement Document) Validation
  • Business Plan Validation and Review

Funding & Due Diligence: MORE>>

  • Funding – Venture Capital, Angels (Presentations, Coaching and Introductions)
  • Due Diligence (Pre - Funding)
  • Merger and Acquisitions

Asian Company/Product Entry: MORE>>

  • Asian Entry to USA , Europe and Latin America

....................................................................................................................................................................................................

Early Adopters & Strategic Partners:

As the world's largest high technology consumer and developer, establishing customers in Asia is critical for Western technology companies. Generally, a “successful” company will enjoy greater than 50% of its revenue from Asian customers and partners. How you find, engage, and negotiate the best possible partnerships through which to enter this market, is TechASIA Management.

Our field proven Team and serial entrepreneurs can help you engage the key Market Influencer’s and Market Makers in each of the targeted countries. With our vast experience, save your own resources and allow TechASIA Management to avoid and navigate the “land mines”, you will surely encounter on your own. Velocity, prior key relationships, “been there - done that” and inside track assistance, is the key to generating early revenue and partnerships.


Early Adopter & Strategic Partner Development Process:

Phase I
- identify candidates for most advantageous partners and early adopters for target market
- leverage existing network of Executive Management within target partners and industry

Phase II
- set up partner meetings in each target country with Tier 1 OEM and ODM’s
- solicit feedback on product features, price targets and volume use expectations
- Summarize, Review and Report (Development of “Hit List” fast time to Revenue Plan)

Phase III
- secure development agreements (Early Access Program)
- secure revenue commitments (“build it and they will buy”)
- secure strategic funding


Early Adopter & Strategic Partner Engagement:

TechASIA Management brings a wealth of experience and expertise in partnership development to the table, including:

- comprehensive network of high-level industry contacts
- the ability to generate demand through customer pre-sales
- thorough understanding of Asian business practices, cycles and expectations
- expertise in international contract negotiations
- complete bicultural capabilities

Expected Results: a typical 4-6 month partnership development project is significantly faster, less risk and less expensive than dedicating the resources necessary to undertake the effort internally. Moreover, typical projects are self-funding because they generate upfront payments and revenue commitments.


..........................................................................................................................................................................................TOP ^

Revenue Kick-start Program (RKP™) - OEM, ODM and Channels:

In Asia, time to revenue is generally in the 18-24 month time period. However, early success and market share depends on having a direct sales presence in Asia, given the high concentration of consumer electronics, components, and telecommunications customer prospects. Culturally, having “in-country” native speaking representation and support along with experienced communication channels back to the USA, will accelerate your goals and increase your chances of success. TechASIA Management will find, engage, and negotiate with OEMs, ODM’s, Telcos and Channels effectively, on your behalf. We provide proven sales management, market feedback and field application engineer support services to maximize your Asian revenues for early stage (or even established) Western embedded software, semiconductor and IP products. Executing our Five Stage, Revenue Kick-start Program (RKP™), will ensure no surprises and will lead you quickly and confidently on the road to success by “Bridging the Hemispheres”.

Revenue Development and Market Share Process:

Stage I – “Engagement”
- identify customer prospects
- qualify product plans, fit, and interest level
- determine short list of targets

Stage II – “Eye to Eye”
- set up meetings in each Asian country
- probe requirements, competition, evaluation process
- explore budget, timing, organization and decision-making structure

Stage III – “Make it Happen”
- establish/document any gaps in requirements
- agree on Statements of Work, deliverables, volume commitments, pricing etc
- negotiate purchase agreements

Stage IV – “Nurture”
- provide ongoing project and program management and track deliverables

Stage V – “Handoff”
- help transition to and recruit:
  (a) establish Asian in-country KK’s, LTD’s, Corp’s etc
  (b) place known and proven colleagues in key management roles or hire, when required

Once a company has established a foothold in the market, there is a dramatic increase in sales activity that justifies establishing a direct presence in Asia in order to manage the sales channel and coordinate the overall marketing message, technical design win support and overall strategic direction.

Success Strategies:

TechASIA Management brings a superb wealth of “proven” and “repeatable” experience in OEM/ODM and Distribution sales to the table, including:
- comprehensive network of senior management OEM/ODM and Distribution contacts
- ability to bridge the gap between start-ups and Asian customers
- high expertise in international negotiations, evaluation agreements, early access programs
- total bilingual support and project visibility

Expected Results: a 9-12 month Revenue Kick-start Program (RKP™) is significantly more effective, faster and less expensive, than initially hiring local staff. Major in the Majors (leverage your resources) and allow TechASIA Management to focus on your early revenue development and market share growth.



..........................................................................................................................................................................................TOP ^

Market Assessment and Product Success Criteria:

Many early stage and founder based management team companies, often need an independent and unbiased initial market assessment and recommendations concerning the revenue potential, recommended market entry scenario, potential market adoption and required organization.

TechASIA Management’s executive team has in excess of 100 man years of product and market development experience. This allows us to expertly determine “if we build it, will they buy it” and equally important “how much and how soon.”

Market Assessment:

TechASIA Management will conduct an unbiased market assessment to help our clients gain a better understanding of potential market opportunities, the competitive landscape, and market entry options. Project deliverables include:

- comprehensive market research report with detailed projected Total and Share of  Available Markets by Country.
- exploratory meetings with potential partners, early adopters and Tier 1 OEM/ODM companies, throughout Asia

Product Success Criteria:

TechASIA Management’s Team over the past 20 years, have developed, successfully launched, defined Marketing Requirement Documents (MRD’s) and developed successful Business Plan’s, across a wide range of technology segments and markets. This key Value Added Service, “Success Criteria” will provide you with the required feedback to build a product and address a market, which will then have a higher probability of designing in your products.

Market Assessment and Product Success Criteria process:

Stage I
- evaluate overall market potential in Asia
- analyze potential partner formation
- provide comprehensive market assessment report

Stage II
- set up meetings in Asia with potential partners, early adopters and Tier 1 OEM/ODM’s
- engage and spearhead exploratory business discussions, product features.
- determine revenue potential and any strategic product requirements

TechASIA Management’s Market Assessment and Success Criteria helps clients to develop a cogent strategy, target the right partners, focus on the right features and form “early” successful business relationships.


..........................................................................................................................................................................................TOP ^

Funding & Due Diligence:

Many pre- Revenue or Breakeven organizations are distracted, stretched too thin, lack domain, geographic or market segment knowledge.  In addition, this is generally compounded by the extreme pressures of also having to raise additional funding. The Management Team is pulled in many conflicting directions, trying to balance revenue generation, market penetration against diminishing “money in the bank.”

TechASIA Management has an extensive network in USA, Europe and Asia of both Venture Capital and Angel Investors looking to invest in the “next big thing.” We can serve to introduce, align with the most compatible, prepare presentations and positioning statements, increase your chances of success in closing.

In addition, we can also serve the Venture Capital and other investors community, with the demanding process of Due Diligence. Our expertise and broad background across a wide range of market segments, technologies and geographies makes us the ideal candidate and tool, to provide a totally unbiased but dependable assessment of the funding opportunity, from product evaluation, revenue expectations, potential early stage partners and onto initial revenue and market share expectations.


..........................................................................................................................................................................................TOP ^

.
Home | About Us | Team | Services | Asian Services | Adisors/Affiliates | Contact Us
© Copyright 2006 TechAsia Management